The role
From 2014 to 2018 I was a Field Marketing / Consumer Collecting Specialist for Red Bull in Central Florida, building the brand through college ambassadors, sampling, events, athletes, and digital. I recruited, hired, and managed up to 41 people at a time, while temporarily overseeing Orlando and Tampa markets. Our team became one of the highest-performing in the USA, and globally, and was consistently recognized by headquarters as setting best practices.
Highlights
- Wings At Work: an outdoor workspace in downtown Orlando used by 500+ people, including Mayor Buddy Dyer. Highest ROI campaign in the Southeast and winner of the City of Orlando Golden Brick Award for Community Engagement.
- Red Bull Will It Fly?: a collegiate rocketry contest at Embry-Riddle mimicking SpaceX scenarios with 14 teams and 300 spectators; 8 students earned Level 2 rocketry certification.
- Ultra Music Festival: 60,000 cans in festival-goers' hands in 4 days, with content I shot shared by @RedBull global Instagram.
- Athlete activations: Alex Mason at UCF Spirit Splash (12,000 students, +15% account sales), Bailey Payne at Daytona Spring Break (new exclusive hotel account, 15,000+ cans sold since), and a Snake Eyez walkout at CEO Gaming for 5,000 fans and 40,000 livestream viewers.
- Digital: grew @RedBullORL 280% with 300K+ impressions, launched the Summer Edition campaign with athlete content, and implemented 30+ Snapchat filters with 400K+ impressions.
