OluKai Community Marketing

The goal

OluKai hired me to boost consumer loyalty by building community online and in real life. I built their sports, influencer, and event marketing strategy from scratch and led a team of social media and event specialists.

Results

• Scouted, negotiated, contracted, and activated 24 new athletes
• Built a pipeline to feed a roster of influencers and creators within Golf, Fishing, Watersports, and Lifestyle
• Seeded product to 1,000+ influencers a year across sport, fashion, and culture
• Grew Instagram from 231K to 305K in 6 months, from 500 to 5,000+ new followers a month
• YouTube grew 6x, from 4K to 24K subscribers, in one year
• Doubled content projects with omnichannel rollout across app, social, web, email, and SMS
• Activated 30+ owned events and supported 30+ third-party events, including Merrie Monarch and 4 PGA Tour stops