Mr. Beast x Sea-Doo: Feastables launch

The partnership

Sea-Doo partnered with Mr. Beast around the launch of his snack and chocolate brand, Feastables. It was the largest product donation in Sea-Doo history (1 Sea-Doo Switch pontoon boat & 3 Sea-Doo Sparks, totaling upwards of $100,000 in value), so there was a lot of pressure on the partnership to deliver value. This was really an upper-funnel brand awareness play to get the brand in front of the mass population, and the younger generation.

My role

I negotiated deliverables, managed the relationship with Mr. Beast's team, and handled delivering the watercraft for the launch video and to the giveaway winners.

Results

• Mr. Beast's Feastables YouTube content featuring Sea-Doo branding surpassed 400M views, the most-viewed branded YouTube content in company history
• Gave away 3 Sea-Doo Sparks and 1 Sea-Doo Switch to happy winners
• One of the Sparks was gifted to an influencer, FaZe Rug, whose content drove another 20M+ views across all of his channels
• FaZe Rug built a video challenge around it: "Last to Take Hand Off MrBeast Jet Ski, Keeps It"

*Feastables rebranded their packaging in 2024 and removed all of the content from this initial giveaway, so it no longer lives online.