Sea-Doo x Kimi Werner: Becoming My Own Captain

The story

Kimi Werner is the most authentic person I've ever met, and a natural storyteller. Teaming up with Zak Noyle to tell her story produced a masterpiece. "Becoming My Own Captain" is personal, and it also shows how easy owning a Sea-Doo is: no more relying on friends to load, trailer, prep, and clean the boat. She is the captain, empowered by the independence of her Sea-Doo.

My role

I sourced, negotiated, and managed the relationship with Kimi, and contributed to creative direction and production of the video and photo assets. The piece ran in a full 360 campaign across PR, CRM, web, social, print, and the dealer network.

Results

• Won 12 awards across content marketing categories
• 400K owned channel views across YouTube, Instagram, and Facebook
• 100K earned views