Red Bull Wake Rivals - Athletes
ABOUT
The complex cinematic production lighting setup required to execute Red Bull Wake Rivals also made for an incredible content capturing opportunity for 4 Red Bull athletes: Parks Bonifay, Steel Lafferty, Meagan Ethell, and Massi Piffaretti. We utilized the scenario to get each wake athlete a creative and unique headshot on land, and some insanely cool long exposure shots around the corner of the iconic Orlando Watersports Complex. In order to achieve an overhead angle, we rented a crane that extended 75 feet from its base and dangled world renowned photographer Chris Garrison over the water. The result was incredible enough to be featured on RedBull.Com, Win a Red Bull Photography Contest, and become a stock background option for all Red Bull employees globally. The event and content was also shared organically by every major wake industry media organization.
Content impressions:
70,000 impressions from athletes channels
80,000 impressions from @RedBull global handle
Articles:
To learn more about the event aspect of Red Bull Wake Rivals, checkout the full recap: Here