BRP: Athlete & Influencer Projects

Bombardier Recreational Products (NASDAQ: DOOO) is a $10B powersports company. They create ways to move people on dirt, snow, water, asphalt, and beyond. They manufacture the worlds’ best motorsports rides including Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on- and off-road vehicles, and much more. I was hired to help launch BRP’s content & storytelling division, Media House. Our team wass responsible for sourcing, evaluating, contracting, activating, and monitoring 250+ global ambassadors and brand partnerships that drove retail and built the brand. Our mantra was real people + real stories. We helped create a paradigm shift in brand perception which doubled the compani’s revenue from 2020 to 2022.